Millennials are particularly attracted to this lifestyle, but coliving reaches a much more diverse population.
Young professionals: the most important target
Many young people under 39 who are working or looking for work are turning to coliving. Often coming out of many years of study (most students now go up to Masters level), they have already had experience of shared accommodation or student residences, and appreciate community life.
In the big cities, they don’t yet have the means to buy a home, as they haven’t had time to save. What’s more, the rents for a decent apartment are so high that even with good salaries, they find it hard to afford proper housing.
They don’t want the hassle of signing up for internet subscriptions, opening an electricity account, finding a cleaning lady… Coliving provides them with a turnkey solution, often in neighborhoods they’re looking for, and spares them the administrative hassle.
Freelancers and startups: the desire to reconcile work and life
Entrepreneurs, freelancers and start-ups often work alone, and appreciate being able to surround themselves with people who understand their lifestyle and desires. In this way, they break their isolation and appreciate the atmosphere and sharing opportunities that will stimulate their creativity and work force.
For them, coliving means coworking. They live and work in one place, even if it means reserving certain rooms for work. They have no time to lose in the worries of daily life, and enjoy having only their bedroom and bathroom to manage. This means they can concentrate on their jobs and have friends close at hand when they need to relax.
Discover our accommodation solutions for your business trips to Luxembourg, Arlon, Namur and Brussels.
People in life transition: the need for flexibility
A person may have to change accommodation for a few months: a fixed-term contract, a temporary assignment away from home. A change in personal life, such as a separation or divorce, can also lead to a search for new accommodation. The flexibility offered by coliving, which doesn’t require a long-term commitment, is perfectly suited to these situations. What’s more, there’s no need to furnish or commit yourself, and you can leave whenever you like.
What’s more, coliving offers these people a warm and welcoming environment, and a way of avoiding loneliness.
Foreigners: easier integration
Many foreigners come to work in Luxembourg or Belgium for a short time. It’s complicated for someone who doesn’t know the country to find accommodation and furnish it. Coliving not only provides them with an all-inclusive package, but also enables them to make new acquaintances quickly, making their integration into the country much easier.
Seniors: a promising market
There aren’t many coliving apartments currently available for seniors, but 21% of young seniors (55-65) live alone, and many are not satisfied with their lifestyle. They could easily turn to coliving offers tailored to their needs and desires.